Join us for a dynamic webinar designed to equip you with practical strategies to spark meaningful conversations about Short-Term Care (STC)—a critical solution for seniors, with 70% needing it yet less than 30% having discussed it. Whether you’re new to the senior market or sharpening your skills, this session focuses on the how-to of presenting STC effectively, steering clear of complex product details. You’ll discover: • Smart ways to use C.N.A./Fact Finder to uncover client needs.

• Techniques to highlight the vital role of STC.
• Graceful ways to break the ice and start the conversation.
• Proven conversation starters that resonate.
• Compelling methods to demonstrate the need for STC.

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